OK, So it can send sparks to the plugs then.. Thats a beginning..
Have you confirmed you have your spark plug wiring correct to suit your firing order ?
I'm assuming your Rover 3.5 is the english V8 ? (Im from Australia, and theyre not common down here)
If so, your firing order should be 1-8-4-3-6-5-7-2 (check it for sure yourself, since Im just going of what I found on the net and your engine might be different for some reason)
so, you arrange the order like this for the coilpack plug wiring.
1-8-4-3
6-5-7-2
So
Plugs 1 and 6 connect to coilpack A
Plugs 8 and 5 connect to coilpack B
Plugs 4 and 7 connect to coilpack C
Plugs 3 and 2 connect to coilpack D
Make sure the A-B-C-D wiring from the EDIS to the coilpack corresponds to the coil that you have those cylinders connected to - so the "A" wire goes to the coilpack that is connected to 1 and 6 and so on.
If all that seems correct, have a closer look at your VR sensor.
Aligned properly with the teeth (not off to one side) ?
Trigger Wheel Missing-tooth notch aligned correctly in relation to top-dead-center #1 ?
If this is your first EDIS conversion, make sure you read and understand the bit about getting the notch in the right place
Gap between sensor and teeth correct ? (about a credit card thickness will usually do it)
No run-out, or wobbles in your trigger wheel caasing a variable gap ?
VR sensor mounted on a solid bracket that cant flex about easiy ?
The wire from your VR sensor to the EDIS isnt too close to any sources of interference ? Spark Plug Leads, Alternator etc ?
Check the voltages on the EDIS and Coilpack *while cranking* and make sure they arent sagging too low (minimum 9 or 10v, more would be better)
Are you using resistor spark plugs (usually have an "R" in the park number somewhere) ?
Some people have experienced problems with non-resistor type plugs, although I havent personally.
Thats about all I can think of off the top of my head at the moment.
EDIS's are really simple once you get your head around the basics..
Give them Power, correct wiring, and a good VR signal and off they go.
Double check all that, and let us know how you go.